A Four Letter Word


If you find it in your heart to care for somebody else,  you will have succeeded-  Maya Angelou

In American business the common wisdom is you have to be cut throat to get ahead. Just look at the reality shows that are highly rated- Survivor, Top Chef and The Apprentice. Millions watch each week to see who will win, but also to watch who gets elbowed aside, dumped on and who hears those dreaded words- “You’re fired!”. Well as it happens Donald Trump’s style isn’t the last word on how to make it in the world of commerce. One highly successful ad agency in NYC of all places has found that being NICE is not only the right thing to do, but it’s great for the bottom line. Linda Kaplan Thaler and Robin Koval have moved to the top of the food chain not by clawing their way up, but following one simple guiding principle- it pays to be nice.  What a concept!

 The Power of Nice


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